Our work: IP Licensing for Advertising Campaigns
At SB Licensing, we partner with global brands and creative agencies to deliver standout campaigns through smart rights management and IP licensing.
Our portfolio spans two decades of work from securing celebrity likenesses for brand collaborations to clearing music, film, and talent rights for global advertising.
Every project here reflects what we do best: making intellectual property accessible, compliant, and campaign-ready.
Campaigns that tell a story through licensing
Gap x Fender
Type: Trademark & Prop clearance
Obtained permission to use Fender guitar & amp for Gap Encore campaign.
Sacai x Muhammad Ali
Type: Celebrity Brand Licensing
Secured rights of Muhammad Ali for a limited edition collaboration for Sacai’s Autumn/Winter 2026 Collection.
Muhammad Ali photo © Thomas Hoepker/Magnum Photos
Coca-Cola x Andy Warhol
Type: Artwork clearance
We licensed Andy Warhol’s artwork called “Large Coca-Cola - 1962” for a global campaign called “Masterpiece” for Coca-Cola celebrating creativity and iconic artists , managing artwork licensing with the estate, creative approvals, and contracting.
Cadburys x Queen
Type: Talent clearance
UK advertising campaign licensing rights to iconic band Queen for the much-loved Cadbury Heroes to celebrate the “All Heroes no zeros” concept.
Hilton Hotel vs Elvis
Type: Celebrity Brand Licensing
Secured likeness and name rights of Elvis Presley for Hilton hotel “Vroom service” campaign featuring Lando Norris ahead of the first Formula One Las Vegas Grand Prix.
Luxury Fashion House x Photographs
Type: Research, Photo Copyrights & Celebrity Licensing
Researched premium archive photographs and celebrity supermodels from the 80’s for a luxury fashion house.
EE x Kevin Bacon famous characters
Type: Character and Film licensing
Licensed rights to use characters, film clips and stills from famous movies and TV programs for Six Degree of Kevin Bacon EE campaign.
Zara x Delorean Car
Type: Trademark & Prop Clearance
Licensed the Delorean car (™), a car well-known for the movie “Back to the Future”, as a prop object for Zara’s campaign.
Cartier x Muhammad Ali
Type: Celebrity Brand Licensing
Licensed rights to use Muhammad Ali’s name, image and likeness for Cartier to promote the Tank watch. Researched and licensed photographic copyrights for iconic photo by Howard Bingham.
© Howard L. Bingham © Muhammad Ali Enterprises, LLC
Chanel x Marilyn Monroe
Type: Celebrity Brand Licensing
Licensed rights to use Marilyn Monroe’s name, image and likeness for Chanel N5.
© The Estate of Marilyn Monroe LLC
Zara x Pong game
Type: IP Licensing
Licensed rights to use Pong game play for Zara’s website. Customers were able to play the game using their keyboards or mouse whilst waiting for site to be ready for sales period.
GenB TV x Content licensing
Type: Research & Photo Copyrights Licensing
Licensed copyrights for content to be used in the Outernet exhibition called Pioneers of the Screen: THEY WALKED, SO WE COULD RUN.
Each project demonstrates our ability to manage complex IP licensing with precision and speed from trademarks and talent to film, footage, and celebrity brand partnerships.
Celebrity brand licensing in advertising
Licensing recognisable personalities gives brands instant connection and cultural weight.
From world-famous icons to artistic innovators, SB Licensing manages the full celebrity brand licensing process securing rights, negotiating terms, and ensuring creative integrity.
Our work has included campaigns featuring:
© ABG EPE IP LLC
© The Estate of Marilyn Monroe LLC / Milton H. Greene © 2026 Joshua Greene
Charlie Chaplin™ / © Bubbles Incorporated SA 2026.
© Muhammad Ali Enterprises, LLC © Iconic Images / Michael Brennan 2026
Queen
Pink Floyd
© The Estate of Richard Bernstein
Trusted by Global Brands & Agencies
We’ve collaborated on campaigns across Europe, the US, and beyond, combining creative insight with IP licensing expertise.
Clients choose us for our ability to handle multiple rights simultaneously, ensuring every project launches on time, on brand, and fully cleared.
“Your patience, professionalism and consistency of quality was invaluable. Despite the everchanging brief you continued to search and supply a whole host of valuable and interesting sources. There was never an issue with time zones or the myriad of opinions we had to indulge and even when last minute requests threatened to derail us your prompt response and intuition kept us on track.”
Let’s get your campaign cleared
Whether it involves IP licensing, film clips, or full rights packages, SB Licensing ensures every creative element is cleared, compliant, and ready to go live.
FAQ
What is IP Licensing?
IP licensing allows brands to legally use creative assets such as film clips, photography, or celebrity likenesses in advertising and brand campaigns.
What is celebrity brand licensing?
Celebrity brand licensing gives advertisers the right to use a celebrity’s image, likeness, or name in campaigns with full approval from the estate or rights holder.