At SB Licensing, we specialise in celebrity brand licensing and the management of publicity rights for global advertising campaigns, brand collaborations, and commercial partnerships.
We represent the estates and rights of some of the world’s most recognisable icons - legendary talents whose legacies continue to inspire, captivate, and sell.
From global superstars to timeless innovators, we help brands align with cultural icons to tell authentic, emotionally resonant stories that connect with audiences worldwide.
Celebrity Brand Licensing for Advertising Campaigns
Bring Iconic Figures Into Your Campaigns
The icons we represent
We proudly manage the celebrity brand licensing and publicity rights for a roster of world-renowned figures, working directly with their estates and representatives to ensure every collaboration honours their legacy.
Each partnership allows brands to create campaigns infused with heritage, authenticity, and instant cultural recognition.
Elvis Presley
© ABG EPE IP LLC
Marilyn Monroe
© The Estate of Marilyn Monroe LLC / Milton H. Greene © 2024 Joshua Greene
Charlie Chaplin
Charlie Chaplin™ / © Bubbles Incorporated SA 2025.
Muhammad Ali
© Muhammad Ali Enterprises, LLC © Iconic Images / Michael Brennan 2024
Thomas Edison
Richard Bernstein
© The Estate of Richard Bernstein
What celebrity brand licensing involves
Celebrity brand licensing gives brands the right to use a person’s image, likeness, name within advertising or commercial activity, collectively known as their publicity rights.
SB Licensing handles the whole process
Advising on creative feasibility and brand alignment
Negotiating rights with estates and representatives
Securing approvals for name, image, and likeness usage
Coordinating legal terms and global usage clearances
Our expertise ensures that every campaign stays legally compliant while maximising emotional and commercial impact.
Iconic partnerships. Legendary campaigns.
We’ve helped global agencies and brands integrate world-famous personalities into advertising from luxury fashion and automotive brands to consumer goods and entertainment crossovers.
Whether it’s using Charlie Chaplin’s comedic genius, Marilyn Monroe’s timeless allure, or Muhammad Ali’s strength and spirit, these collaborations create instant audience connection and elevate creative storytelling.
Access Iconic Photography & Archives
In addition to celebrity estates, we also represent photographic content from premium archive Iconic Images — granting access to work by legendary photographers including Terry O’Neill, Douglas Kirkland, Eva Sereny, Milton H. Greene, Neil Leifer, and Norman Parkinson.
These archives offer brands unparalleled visual assets to accompany celebrity brand licensing campaigns — from vintage portraits to rare behind-the-scenes shots.
Why work with SB Licensing
Commercially-focused
100% dedicated to advertising or corporate campaigns, product licensing and branded content.
All rights under one roof
From trademarks to talent, every clearance handled seamlessly.
IP Expertise
Our 20 year experience and connectivity in the licensing industry means fewer risks and faster approvals.
Trusted by global brands
Agencies and production teams trust and rely on us to keep campaigns moving.
“Quote to come from Sonia”
Bring iconic figures into your next campaign
Ready to explore how celebrity brand licensing and publicity rights management can elevate your next creative project?
Partner with SB Licensing to connect your brand with cultural legends — and create campaigns that stand the test of time.
FAQ
What is celebrity brand licensing?
Celebrity brand licensing allows advertisers to use a celebrity’s image, likeness, or name in campaigns with the estate or rights holder’s approval.
What are publicity rights?
Publicity rights protect an individual’s likeness, voice, and image . SB Licensing manages these rights so brands can use celebrity content legally.