Licensing iconic stars, beloved films, and creative assets gives a campaign an undeniable edge and creates an immediate emotional connection with audiences.
At SB Licensing, we provide copyright licensing services and full-scope IP clearance for advertising, editorial, and commercial projects.
From film clips and music to talent, trademarks, and props, we help brands tell powerful stories through licensed content that’s cleared, compliant, and ready to launch.
Copyright Licensing Services for Advertising Campaigns
Creativity empowered by copyright licensing
Film & Archive Footage Licensing
We clear film clips, archive footage, and TV material for global advertising use. Our copyright licensing services cover sourcing, rights negotiation, and usage approvals for every creative asset, helping creative agencies bring cinematic heritage into modern campaigns.
Whether you need a few seconds from a classic movie or rare archive material, we manage every step to ensure your campaign launches smoothly across all territories.
Full Campaign IP Licensing
When your campaign includes multiple licensed elements such as footage, music, talent, or trademarks, our Full Campaign IP Licensing service delivers end-to-end coordination.
We develop a single rights strategy to streamline negotiations, manage timelines, and secure every licence your creative requires.
It’s how we turn complex campaigns into simple, legally sound stories that can run confidently across global markets.
Talent Clearances
Using recognisable talent can transform a campaign, but only when the rights are handled correctly.
We specialise in obtaining permissions to use name, image and likeness of personalities in advertising and corporate projects.
Our licensing expertise spans living celebrities and estates, enabling creative teams to align with icons while respecting artistic integrity and usage rules.
Artwork & Photo Copyright Licensing
We research premium photography from iconic photo archives companies for global advertising use. We also research the artistic copyright owners for artworks in any form.
Our copyright licensing services cover sourcing, rights negotiation, and usage approvals for every still image and artwork, helping brands utilise classic and timeless content.
Whether you need photos from iconic photographers such as Richard Avedon, William Claxton or Sid Avery, an image of a painting by René Magritte or Salvador Dali, we manage every step of the licensing process.
Trademark & Prop Clearances
Every logo, label, or design visible in your shoot needs the right clearance.
Our Trademark & Prop Clearance service ensures brands, signage, and background elements are approved for use in your ads, films, or photography.
We review your creative early to flag potential issues, manage permissions, and help you avoid costly reshoots or legal delays.
Celebrity Brand Licensing
We represent and license the likeness along with all other intellectual property rights of legendary icons enabling brands to collaborate with world-famous names in ways that honour their legacy and captivate audiences.
Whether you’re producing a global campaign or a single territory advert, our celebrity brand licensing expertise ensures every collaboration is fully cleared and legally secure.
Featured Icons include:
© ABG EPE IP LLC
© The Estate of Marilyn Monroe LLC / Milton H. Greene © 2026 Joshua Greene
Charlie Chaplin™ / © Bubbles Incorporated SA 2026.
© Muhammad Ali Enterprises, LLC © Iconic Images / Michael Brennan 2026
Queen
Pink Floyd
© The Estate of Richard Bernstein
How we work
Our collaboration starts early in the creative process, assessing scripts and concepts from an IP perspective.
We evaluate feasibility, recommend available IPs, and advise on budget so your ideas stay both bold and achievable.
Once approved, we handle rights and fee negotiations, creative approvals, and final contracts, giving your team complete peace of mind.
With 20+ years in entertainment and IP licensing, we know how to move projects from creative spark to cleared campaign with precision.
To find out more about copyright licensing for advertising, get in touch with us.
FAQ
What services does SB Licensing offer?
We provide copyright licensing and rights clearance for film, talent, trademarks, and full advertising campaigns.
How long does copyright licensing take?
It depends on the type of content and the number of rights holders. Simple clearances can take 1 to 2 weeks; larger campaigns may require several weeks (or months, depending on the scope)
