SB Licensing is a licensing agency based in the UK working with brands, creative agencies, and production companies around the world.
We specialise in intellectual property licensing for advertising campaigns, combining strategic expertise with fast, practical rights clearance for every type of IP.
From a single clip or trademark clearance to a full campaign involving multiple rights holders, we help creative teams launch confident, compliant, cleared-to-air ideas — without the stress.
Your global partner for intellectual property licensing in advertising
SB Licensing is headed by Sonia Bouadma, an IP licensing specialist with 20 years’ experience clearing rights for global brands.
Sonia has worked across the entire ecosystem of licensing, assisting a wide variety of clients, from game manufacturers and ad agencies to prestigious international brands. She set up and led the EMEA licensing division at BEN Group (formerly Greenlight) - later expanding her remit to leading the global team, supporting global clients and managing major cross-media campaigns.
Her approach has always been simple: make intellectual property licensing clearer, smoother, and more accessible for creative teams.
SB Licensing was founded to bring that clarity and partnership directly to brands and agencies.
Led by experience. Built for advertising
What makes us different
A one-stop licensing partner
Most agencies specialise in one area. SB Licensing handles all forms of copyright and IP licensing under one roof:
Film & Archive
Footage Licensing
Campaign with
Multiple IP Licensing
Trademark & Prop Clearances
Talent Clearances
Artwork & Photo Copyright Licensing
Our relationships across major studios, estates, talent agents, and international archives allow us to secure responses quickly even on complex or multi-territory campaigns.
Whether your campaign runs in the UK, EMEA, US or worldwide, we understand the practical realities of multi-market licensing.
Advertising moves fast. Feedback needs to move faster.
Because we’ve spent years researching and clearing every imaginable form of entertainment IP, we can often suggest:
Creative solutions, even under pressure
Alternative IPs when something isn’t available
More cost-effective options that still land your idea
Workarounds that preserve creative integrity
If we haven’t cleared a specific IP before, we’ll research it, map your options, and advise transparently.
We make sure your idea still happens even when obstacles appear.
Why choose SB Licensing?
One-stop shop for single IP clearances and multi-asset global campaigns.
Specialists in advertising licensing, that’s our focus.
20 years’ experience in intellectual property licensing for commercial use.
Fast, realistic feedback thanks to strong relationships with rights holders worldwide.
A partner, not a bottleneck - we keep your creative process moving.
Let’s talk about your next campaign
Whether you’re planning a global campaign with multiple rights or need a single clearance handled quickly, we’re here to help.