Queen are one of the most iconic bands in history, a group whose music has soundtracked the lives of hundreds of millions of fans since their reign began more than 50 years ago.

Their musical achievements alone are unmatched thanks to album sales in excess of 300 million worldwide and such era-defining hits as ‘Killer Queen’, ‘We Are The Champions’, ‘We Will Rock You’, ‘Another One Bites The Dust’ and the history-making ‘Bohemian Rhapsody’, which has twice reached No.1 in the UK and is the most streamed song of the 20th century with a record-breaking 2.6 billion streams.

Queen’s story began in 1970, when guitarist Brian May, drummer Roger Taylor and vocalist Freddie Mercury joined forces to create a band that were destined to become superstars. The band’s classic line-up was born in 1971 with the addition of bass player John Deacon, launching them on an incredible journey that spanned 20 years, 14 studio albums, a staggering 38 UK Top 40 hits (including three No.1 singles in ‘Bohemian Rhapsody’, ‘Under Pressure’ and ‘Innuendo’) and massive success in America, where ‘Another One Bites The Dust’ reached No.1 on the US Billboard Charts.

Yet Queen are more than just a musical powerhouse – they are a cultural force. Legendary performances at such historic events as 1985’s Live Aid concert and their own headlining appearance at London’s Wembley Stadium in 1986 cemented their status as the greatest band to ever set foot on a stage, with the irreplaceable Freddie Mercury regularly voted music’s greatest frontman.

With Queen’s music having been used in advertising for decades, now the band is opening up opportunities for brands to associate with their name, image and likeness. Each band member had their unique style, striking looks and charismatic presence: Brian May’s unmistakable silhouette, Roger Taylor's stage energy,  John Deacon’s quiet but powerful demeanour and Freddie Mercury's flamboyant outfits make for an iconic band.

More than half a century after they started, this most regal of bands are as beloved now as they have ever been, their music still central to the lives of so many people. Long may they rule.