SB-Licensing, your authentic licensing partner

SB-Licensing is headed by Sonia Bouadma, who has a wealth of knowledge and expertise in licensing and rights clearance for commercial use. Passionate about advertising and creativity, Sonia embarked on her career in IP licensing 20 years ago.

In her first roles she worked on clearances and content licensing for game manufacturers, then moved onto working with ad agencies, clearing various IP rights (music, movies and talents) for corporate and ad campaigns. A few years later she set up the EMEA licensing and rights clearance team at BEN Group (formerly Greenlight) where her remit soon became global.

Fast forward to 2024 and Sonia is launching her own agency in London, driven by the same passion to help her clients create impactful storytelling.

  • With two decades working within the licensing industry, specifically focussing on advertising campaigns or corporate uses, we have detailed knowledge of the licensing process. 

    We know what information is needed upfront and how to structure a licensing request to ensure quick feedback by rights holders.

    Extensive experience means we know if an IP is available for licensing. If not, we can provide creative licensing solutions to fit your brief.

  • We are uniquely positioned in the industry: we can offer a single clearance and licensing solution for your projects even if they entail multiple rights clearances. If your project features a famous movie clip with a well-known actor, an iconic piece of music and artwork as a prop decor, we can handle it all.

    Our extensive experience means that we have cleared a vast array of content and can make IP licensing an easy process.

    We also work closely with carefully vetted partners for any music licensing or talent casting projects.

  • With a proven track record of working on some of the most memorable and long lasting licensing campaigns, we have strong relationships with estates, talent representatives, studios and photo/footage archive companies, which allow us to obtain quick feedback for clients who work in a fast paced industry.

    Our extensive black book of contacts in all areas of the entertainment business spans from major movie studios, to talent agents and estate representatives as well as entertainment IP owners: we are truly connected.

  • Our passion and knowledge of entertainment IP means that we can propose authentic IP licensing ideas that align with your brand story.

    We thrive on finding creative IP licensing solutions even within tight deadlines.

    We love research and challenges, so much that if we have never cleared an IP you’re interested in, we will eagerly do research and give advice based on our findings. 

  • Reliable, with a keen attention to detail and a strong interest in authentic licensing, we have been entrusted by some of the biggest brands and ad agencies globally.

    See here some of the projects with partnered on.

Why work with us?