Copyright licensing and IP rights clearance agency
for advertising campaigns
We’re a copyright licensing, IP licensing and rights clearance agency partnering with clients across the creative industries. From advertising campaigns to editorial and brand collaborations, we make sure every idea is fully cleared and ready to launch.
IP licensing is exciting (we promise!)
Sounds niche? Perhaps, but it’s never boring. Clever use of licensed content can turn creative ideas into iconic brand stories.
For over 20 years, we’ve helped agencies, production companies, and brands use intellectual property in bold, imaginative ways — from film, footage and music licensing to talent, trademarks, artwork and archive imagery.
It’s how campaigns go from creative concept to fully cleared reality.
Copyright licensing and IP rights clearance for advertising
We offer a complete range of copyright licensing, IP licensing and rights clearance services for advertising, editorial, and commercial projects.
Whether it’s securing a film clip, a celebrity image, or a trademark, we handle every step from sourcing, negotiation, and licensing with precision and speed.
Our services include:
Film & Archive
Footage Licensing
Celebrity Brand Licensing
Campaign with
Multiple IP Licensing
Trademark & Prop Clearances
Iconic Images / Footage
& Talent Clearances
“Having worked successfully with Sonia on projects over many years, we also worked on a Coca-Cola spot together more recently. The project required licensing a hugely famous modern artwork piece from a very much lauded celebrity artist. It was multi-layered, with several stakeholders, plus the painting included a bottle of Coca-Cola so there were complex discussions, but Sonia kept us calmly and informatively on the right path. Sonia really is all you would want when licensing.”
Iconic partnerships. Legendary campaigns.
We’ve spent two decades licensing rights to some of the world’s most recognisable icons, helping brands build unforgettable campaigns.
Featured Icons include:
Elvis Presley
© ABG EPE IP LLC
Marilyn Monroe
© The Estate of Marilyn Monroe LLC / Milton H. Greene © 2024 Joshua Greene
Charlie Chaplin
Charlie Chaplin™ / © Bubbles Incorporated SA 2025.
Muhammad Ali
© Muhammad Ali Enterprises, LLC © Iconic Images / Michael Brennan 2024
Thomas Edison
Richard Bernstein
© The Estate of Richard Bernstein
Why work with us
Advertising-focused
100% dedicated to advertising or corporate campaigns, product licensing and branded content.
All rights under one roof
From trademarks to talent, every clearance handled seamlessly.
IP Expertise
Our 20 year experience and connectivity in the licensing industry means fewer risks and faster approvals.
Trusted by global brands
Agencies and production teams trust and rely on us to keep campaigns moving.
“Quote to come from Sonia”
FAQ
What is Intellectual Property?
Intellectual property (IP) “ refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce” (Source WIPO)
IP is protected through legal rights and allows creators to control and financially benefit from their creations. There are different types of intellectual property protection — copyrights and trademarks are a few examples.
What is copyright licensing?
Copyright is a legal right which protects creative works — such as film clips, music, artwork or photography. Copyright licensing gives permission to use such rights — in advertising and brand campaigns.
Read our insights
Sounds niche? Perhaps, but it’s never boring. Clever use of licensed content can turn creative ideas into iconic brand stories.
For over 20 years, we’ve helped agencies, production companies, and brands use intellectual property in bold, imaginative ways — from film, footage and music licensing to talent, trademarks, artwork and archive imagery.
It’s how campaigns go from creative concept to fully cleared reality.
Let’s get your campaign cleared
Whether you need a single clip or multiple rights packaged for a global campaign, SB Licensing ensures every creative element is cleared, compliant, and ready to go live.