Our work: IP Licensing for Advertising Campaigns
At SB Licensing, we partner with global brands and creative agencies to deliver standout campaigns through smart rights management and IP licensing.
Our portfolio spans two decades of work from securing celebrity likenesses for brand collaborations to clearing music, film, and talent rights for global advertising.
Every project here reflects what we do best: making intellectual property accessible, compliant, and campaign-ready.
Campaigns that tell a story through licensing
Coca-cola x Andy Warhol
Type: Artwork clearance
We licensed Andy Warhol’s artwork called “Large Coca-Cola - 1962” for a globalcampaign called “Masterpiece” for Coca-Cola celebrating creativity and iconic artists , managing artwork licensing with the estate, creative approvals, and contracting.
Cadburys x Queen
Type: Talent clearance
UK advertising campaign licensing rights to iconic band Queen for the much-loved Cadbury Heroes to celebrate the “All Heroes no zeros” concept.
Hilton Hotel vs Elvis
Type: Celebrity Brand Licensing
Secured likeness and name rights of Elvis Presley for Hilton hotel “Vroom service” campaign featuring Lando Norris ahead of the first Formula One Las Vegas Grand Prix.
Luxury Fashion House x Archive Photographs
Type: Research, Photo & Celebrity Licensing
Researched premium archive photographs and celebrity supermodels from the 80’s for a luxury fashion house.
EE x Kevin Bacon famous characters
Type: Character and Film licensing
Licensed rights to use characters, film clips and stills from famous movies and TV programs for Six Degree of Kevin Bacon EE campaign.
Zara x Delorean Car
Type: Trademark & Prop Clearance
Licensed the Delorean car (™), a car well-known for the movie “Back to the Future”, as a prop object for Zara’s campaign.
Each project demonstrates our ability to manage complex IP licensing with precision and speed from trademarks and talent to film, footage, and celebrity brand partnerships.
Celebrity brand licensing in advertising
Licensing recognisable personalities gives brands instant connection and cultural weight.
From world-famous icons to artistic innovators, SB Licensing manages the full celebrity brand licensing process securing rights, negotiating terms, and ensuring creative integrity.
Our work has included campaigns featuring:
Elvis Presley
Muhammad Ali
Marilyn Monroe
Thomas Edison
Charlie Chaplin
Richard Bernstein
Each collaboration combines storytelling with careful IP rights management to create campaigns that resonate worldwide.
Trusted by brands and global agencies
We’ve collaborated on campaigns across Europe, the US, and beyond, combining creative insight with IP licensing expertise.
Clients choose us for our ability to handle multiple rights simultaneously, ensuring every project launches on time, on brand, and fully cleared.