Licensing with a difference: Do you want to use licensing to differentiate your creative or your brand? Check these excellent examples of IP licensing we have seen in the news to spark some ideas.
John Lewis x Street Art: John Lewis cleverly shot in the streets of South London and captured the art of well-loved local street artist Lionel Stanhope. Street art is a fantastic way to create authentic and vibrant creative materials, so why not explore similar ideas?
DS Automobile x The Little Prince: DS automobile, whose motto is “Travel is an Art”, tapped into the universe of Antoine de Saint Exupéry and followed the Little Prince on his quest to reach his guiding star. DS automobiles created a line of cars along with a very poetic campaign film, which is a masterpiece of visual storytelling. Do you want us to help brainstorm on talents, films, gaming, literary or artistic properties that are less used in advertising? Give us a shout and tell us what’s your creative idea.
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